How to read this guide
Most agents treat content like a chore they bolt onto the side of the business. The brokerages winning right now treat content like the business — a media operation that earns attention first and closes transactions as the byproduct. This guide shows you exactly how that machine is built, in the order you should build it.
Stop being a real estate agent who makes content. Start being a local media brand that earns trust at scale — and monetizes that trust by helping people buy and sell homes.
Who this is for
A solo agent, a team, or a brokerage that wants inbound leads it owns — instead of renting them from portals. The system scales from one phone to a full department.
What it is built on
The documented playbook of the Ken Pozek Group in Orlando, plus a solo-agent execution manual. Real numbers, sourced. Estimates are labeled.
How to use it
Read 01–03 to buy in. Execute 04–08. Track with 09. Then run the checklist in 10. Tick boxes as you go.
This is a 24-month commitment minimum, and you likely won't see meaningful lead flow for 6–12 months. That is not a warning to scare you off — it is the single most important reason most agents fail at this and you won't. The ones who quit at month three go back to buying portal leads forever. The ones who stay build an asset that generates inbound leads for years.
Why a brokerage should think like a media company
The math of who your content reaches is the whole game. Get this one idea and everything else in this guide follows.
Fighting over the 9%
Listing posts, "just sold" graphics, and boosted ads only speak to people actively buying or selling right now — roughly 9% of your market in any given year. Everyone else scrolls past. You are competing with every other agent for the same tiny, expensive slice of attention, and the moment you stop paying, the leads stop.
Owning the whole funnel
Content about your city — not your listings — speaks to anyone who lives there or is curious about moving there. You capture the ~91% who aren't transacting yet, build trust for months or years, and you're the obvious call the day they're ready. The video keeps working long after it's published.
If your content only appeals to the 9% of people actively buying or selling in a given year, you are fighting over scraps. If it appeals to anyone who lives in or is curious about your area, you own the entire funnel.
Three mindset shifts that make it work
- You are building an asset, not running an ad. A video you post today can bring you a client three years from now. Paid ads stop working the second the card declines. Content is the only marketing that appreciates.
- Serve the community first, sell second. The test: if your content wouldn't be worth watching even if you never sold another house, it isn't good enough. The transaction is the byproduct of being trusted — not the pitch.
- Localized beats large. 5,000 followers in your city are worth more than 50,000 scattered across the country. When your audience is your market, followers are future clients.
Content is not optional marketing you get to when things are slow. It is your primary lead-generation strategy. Schedule filming like you schedule a listing appointment — because it is worth more over time than any single appointment on your calendar.
What this looks like when it works
Ken Pozek moved to Orlando around 2017 and started taking content seriously in 2018. He didn't out-hustle the market on cold calls — he built a media brand, The Orlando Real, and let it feed a real estate team. Here is where that led.
Every figure above is a reported or cited number from the Pozek case study, not a projection. Where this guide later uses estimates — budgets, cost-per-lead comparisons, revenue math — they're labeled as estimates so you always know what's a fact and what's a model.
Why the model beats buying leads
The leads compound
Buying 400+ deals' worth of portal leads would be astronomically expensive, and you rent them — stop paying and they vanish. Content is a fixed cost that keeps producing: a 2020 video can still bring a buyer in 2025. As the library grows, new leads arrive at no extra cost.
It reaches sellers, not just buyers
Portal buyer-leads skew to, well, buyers. Local news and "what's coming" content reaches homeowners — the future sellers who are the hardest audience to find online. That's how you fill the listing side of the business.
It's a moat
Being everywhere your market looks — video, search, social, inbox — is a defensible position a single-channel competitor can't copy quickly. Trust built at scale shortens sales cycles and drives referrals: "we feel like we already know you from your videos."
The flywheel
Valuable content → a large, engaged audience → steady inbound inquiries → more transactions → which fund more content → which grows the audience. Each turn gets cheaper and stronger.
We're consistently growing as a media company that happens to sell real estate.
You are not trying to replicate 412 homes a year in month one. If a boutique brokerage captured even 10% of this, that's roughly 40 extra deals a year from an audience you own outright. That is the realistic prize — and it's enormous.
How the machine actually fits together
The model deliberately separates content from sales. You don't blast listings — you deliver genuinely useful content under a community brand, and the real estate business rides underneath it. Three channels do three different jobs.
Pozek didn't call it "Ken Pozek Sells Houses." He built The Orlando Real — a local news and culture brand covering theme parks, restaurants, developments, and city news. Give your content arm its own name and identity ("The [Your City] Real," "[City] Uncovered," etc.). It should feel like a local publication, not a realtor's page.
The three-channel ecosystem
Each channel feeds the others. One filming session becomes long-form, short-form, and written content — this is the "1 + 1 + 1 = 5" effect where the whole is worth more than the parts.
YouTube (long-form)
Your trust-builder and search engine. Long videos establish authority, rank for relocation searches, and have a shelf life measured in years. This is the anchor everything else is cut from.
Instagram / TikTok / Facebook
Your daily reach and top-of-funnel awareness. Short clips cut from the long videos put you in front of thousands who'd never sit through a 12-minute video — then pull them toward you.
Blog + Email newsletter
Your SEO workhorse and owned audience. Every video gets a companion blog post that captures Google traffic; the newsletter turns one-time viewers into a list you control. Pozek runs 900+ posts and ~50K subscribers.
The content mix: 50 / 30 / 20
Memorize this split and don't deviate until you have the volume to experiment. It's the difference between a channel people follow and a channel people ignore.
Local Life & Community News
New restaurants and businesses, city rankings, events, infrastructure, community updates. This is why The Orlando Real has 140K Instagram followers — it feels like a local news account, not a realtor's page (461 of its 900+ blog posts are "Life in Orlando"). It attracts everyone, not just active buyers.
Your move: list 5 local topics you could cover every single month.
"Coming Soon" — Development & Economic Intel
What's being built, which companies are moving in, roads and rezonings, new developments. This is the highest-engagement category and the one national creators can't touch, because it's hyper-local. Critically, it reaches sellers — homeowners watching their neighborhood change — the hardest audience to find online.
Your move: subscribe to city/county commission agendas, planning & zoning feeds, the local business journal, and DOT project updates. Set Google Alerts for "[Your City] + development."
Real Estate Education & Market Intelligence
Market updates with real data, neighborhood comparisons, insurance and tax explainers, buyer/seller process guides. This captures the high-intent searchers and proves you actually know the business.
Your move: write down the top 10 questions past clients asked. That's your first 10 months of education content, done.
It's the one content lane where you can beat everyone: national creators can't cover your city's zoning board, it pulls in buyers and sellers, it's infinitely renewable, and it positions you as the insider who knows what's happening before the neighbors do. Every "coming soon" story deploys across every channel at once.
Example: one "new hotel opening in town" story becomes a blog post → a Facebook update → an Instagram carousel → a Reel/TikTok → a line in the YouTube news roundup → a paragraph in the newsletter. One insight, six pieces of content, all channels fed.
The funnel: how a viewer becomes a client
Nobody watches a neighborhood tour and calls you that afternoon. The funnel is a patient nurture — you earn attention long before they need an agent, then stay top of mind until they do.
| Stage | What they do | Your job |
|---|---|---|
| Discover | Stumble on a Reel or Google search about your city | Be genuinely useful about the place — no pitch |
| Follow | Subscribe / follow because your content is worth it | Show up consistently; become part of their week |
| Opt in | Download your free "Moving to [City]" guide | Trade real value for an email — now you own the connection |
| Nurture | Read your emails, watch more videos over months | Automated email sequence + steady content keep you top of mind |
| Convert | Book a call when they're 30–90 days from moving | The trust is already built — you're the obvious choice |
One video a month, in this exact order
You do not need to post daily to start. You need one strong video a month — roughly 8–12 hours of work spread across four weeks — plus the clips and blog you cut from it. Here is the first year, sequenced so each video targets how people actually search.
The monthly production rhythm
Break the ~8–12 hours across the month so it never feels like a second job. One filming session powers the whole month.
Week 1 — Research & script (2–3 hrs)
Use AI for the outline and data points, then add your local knowledge, opinions, and real numbers. Write bullet points per section — never a word-for-word teleprompter script, or you'll sound robotic.
Week 2 — Film (2–3 hrs)
Block one sitting. Film all talking-head segments back-to-back, then 30–60 minutes of b-roll. You need: one clean talking-head angle (chest up, good light), 5–10 b-roll clips (8–10 sec each), and any screen recordings of data or maps.
Week 3 — Edit (3–4 hrs, or outsource)
Cut it yourself in CapCut or DaVinci Resolve — or send raw footage + your outline to an editor (Part 07). Target a 48–72 hour rough-cut turnaround.
Week 4 — Publish & repurpose
Upload with an optimized title, description, tags, thumbnail, chapters, and end screen. Then cut 3–4 short clips, draft the companion blog, and drop it into the newsletter (Part 05).
The video formula that keeps people watching
Retention is everything on YouTube. This is the structure Pozek's videos follow, timed to the second.
| Timestamp | What happens |
|---|---|
| 0–3 sec · Hook | A surprising fact, bold claim, or direct question. Never "Hey guys, welcome to my channel." |
| 3–15 sec · Promise | Tell them exactly what they'll get — e.g. "the 5 neighborhoods where your dollar goes furthest." |
| 15–30 sec · Credibility | One line: "I'm [Name], I've helped [X] families buy and sell in [City]." |
| 30 sec → end · Value blocks | 3–5 segments, each 2–4 minutes with its own mini-hook and a visual change. Pattern interrupt every 6–10 seconds: cut to b-roll, add a graphic, zoom slightly, switch angle, put data on screen. |
| Last 30 sec · CTA | Soft ("subscribe for next month's update") + hard ("grab the free Moving to [City] pack — link below"). |
Camera presence that works
- Talk to one person, not "an audience."
- "Explain it twice" — the second, note-free take is almost always better.
- Dial energy 20% higher than feels natural; the camera flattens it.
- Pause instead of saying "um" — a 1-second pause reads as confident.
- Look at the lens (stick a dot next to it).
- Film 20 minutes for a 10-minute final. Options save edits.
What kills a video
- Content about your listings — boring to 99% of viewers.
- Generic advice national creators already own.
- A talking head staring down the lens for 3 straight minutes.
- Bad audio — viewers click away instantly. Never compromise here.
- Word-for-word scripts that make you sound like a robot.
- Waiting for perfect. Imperfect and published beats perfect on your hard drive.
A smartphone in good light will outperform a $3,000 camera in a dark room with bad audio. Fix lighting and sound first; everything else is a bonus. (Full gear list in Part 08.)
Turn views into an audience you own
Followers live on platforms you don't control. The real asset is an email list — the audience you own outright. Every piece of content should quietly move people toward opting in. Here's the whole capture system.
The repurpose engine: 1 video → 10–12 pieces
You already did the hard part (research + filming). Now squeeze every drop out of it. One hero video becomes an entire month of content across every channel.
Shorts / Reels
30–60 sec segments, captions burned in
Blog post
300–800 words, AI-drafted from the transcript, then humanized
IG carousel
5 slides of the key data points
Stories
Behind-the-scenes, polls, link to the video
1 email newsletter segment
Two paragraphs and one button, sent to your owned list
1 Facebook / LinkedIn post
Same story, reframed for a different room
Build the lead magnet before video #1
This is the thing people trade their email for. Make it genuinely useful and specific to your market. Build it once; it works for years.
Include: a neighborhood cheat sheet (top 5–7 with price ranges, school ratings, commute times), a relocation checklist, an insurance & tax overview, a map of upcoming developments, and your contact info. Place the link everywhere: the first two lines of every YouTube description, a pinned comment on every video, your Instagram bio, the blog sidebar, and your email signature.
The CTA formula for every single video
Soft, value-based
"If you're planning a move to [City], I put together a free Starter Pack — link in the description."
Direct, time-based
"If you're 30–90 days out from a move, book a free 15-minute planning call. Calendar link below."
The follow-up sequence (set it once, runs forever)
The moment someone downloads the pack or books a call, an automated email sequence takes over. Then they roll into your monthly newsletter.
| When | Goal | |
|---|---|---|
| Immediately | Deliver the Starter Pack + a short personal welcome | Make good on the promise; feel human |
| Day 3 | Share your most popular / most useful video | Prove the value keeps coming |
| Day 7 | Offer the free 15-minute planning call | Open the door — no pressure |
| Ongoing | Add to the monthly newsletter | Stay top of mind for months or years |
Tag every lead in your CRM with its source — YouTube, Instagram, Blog, Newsletter — and always ask new clients "how did you hear about us?" Within a year this tells you exactly which content is producing revenue, so you can double down on what works and cut what doesn't.
Building the media department, one hire at a time
You do not staff a 50-person media company on day one. You grow into it, and you only add a role when the current one is maxed out. This is the exact hiring sequence — and the single most important rule is your first hire is an editor, not another agent.
You do everything
Film, edit, write, post, respond. Not because it scales — because doing it yourself teaches you the whole system, so you can direct people later. Roughly 8–12 hours per video.
Budget: $0–200/moA video editor (contract, on Upwork)
Your single biggest leverage point — it buys back 3–4 hours per video and lifts quality immediately. Contract, not full-time. This is the whole of Part 07.
$150–250 / hero video + $15–20 / shortA content coordinator (VA)
Once you're publishing 2+ videos a month with consistent leads. They handle the blog, social scheduling, community management, the newsletter, and comment/DM responses.
$500–1,500/moThe department
When content drives 20+ leads a month and 5+ transactions a year: a full-time marketing coordinator, a dedicated videographer, and additional agents to work the inbound. This is the transition from "agent with a YouTube channel" to "media brand with a real estate team."
The Pozek endgameWhat a mature media department looks like
Pozek's 50+ person org includes a dedicated content group. These are the roles that group eventually fills — useful as a map of where you're headed.
Content Director
Owns the calendar, strategy, and brand voice; coordinates the channels. Often the founder early on.
Writers / Bloggers
Turn videos and local news into SEO posts. Pozek's posts carry real bylines — some writers have journalism backgrounds.
Videographer / Editor
Films and edits, and repurposes long videos into shorts. Your first and most important creative hire.
Social Media Manager
Schedules posts, writes captions, and — crucially — replies to every comment and DM. Community is a job.
Email / CRM Specialist
Runs the newsletter and list, and tags every lead by source so you know what's actually producing.
Agents as ambassadors
Your agents co-host videos and appear in success stories. The whole team becomes content — and content becomes recruiting leverage.
A useful rule of thumb: spend around 10% of gross commission on content in year one, dropping toward ~5% as the flywheel starts producing. For a boutique brokerage, a realistic starting budget is roughly $100K/year — one marketing hire (~$50–60K) plus a part-time or contract videographer/editor (~$2K/month) and modest tooling.
These are planning estimates from the case study, not fixed prices — scale them to your market and revenue. Many brokerages start far leaner: just you, a phone, and one contract editor.
The brokerages that win at this treat content like everyone's job. Agents pitch blog ideas. You run occasional filming workshops. And you celebrate a viral video or a content-sourced lead in the same breath as a closing. When the team believes the media arm feeds their pipeline, the machine runs itself.
The editor playbook: your highest-leverage hire
If you take one operational lesson from this guide, take this: the right editor is what makes content sustainable. They buy back 3–4 hours per video, lift your quality overnight, and free you to do the two things only you can do — be on camera and sell homes. This section is everything you need to find, test, structure, and grow with one.
Do not put an editor on payroll to start. Hire per-video on contract until your volume and cash flow clearly justify more. You want someone who can grow into a bigger role — but you prove the relationship one video at a time.
Where to find them — three tiers
There's a real editor for every budget. Below are live starting points across three tiers. Overseas generalists are the most affordable and great for volume; real-estate specialists cost more but already understand the pacing; premium editors are for when a hero video needs to look like a film.
Top-rated YouTube editors available for hire. Great value; many are open to an ongoing monthly relationship.
Alivia — United States → Christine — Philippines → Mariia Z — Ukraine → Karyn — Brazil → Elias G — Chile → Rimsha — Pakistan →Editors who live in real estate content — less hand-holding on style and rhythm.
@edits4realestate → @ideationmedia.vn → liosmooth.com → @studio.liosmooth →For flagship hero videos and brand films that need to look cinematic.
@nelsonhenrique.mov → @davideby.wce → @felipe.luxe → @karrarenterprises → @shehbazcreatives →Links are live starting points, not endorsements — vet each one with the process below. Upwork profile links go through search; if a link ages out, search the editor's name on Upwork.
A real reference rate card
To calibrate what's fair, here is a working production rate card by video type — Aerial Shots Media's own, shared as a benchmark. Overseas generalists often come in under these numbers; premium specialists run above them. Rates assume a standard scope (story structure, graphics, audio mix, a color grade, one thumbnail, and two revision rounds).
| Video type | What it is | Reference rate (by length) |
|---|---|---|
| Talking-head educational | Single camera, minimal b-roll, straight delivery | $140 (5–8m) → $340 (25–30m) |
| Vlog / behind-the-scenes | Multiple locations, narrative, moderate b-roll | $160 (5–8m) → $575 (45–50m) |
| Property tour | HGTV-style pacing, heavy b-roll, polish | $175 (5–8m) → $340 (20–21m) |
| Creative / brand film | Cinematic, layered story, advanced sound | $210 (5–8m) → $500 (25–30m) |
| Interview / podcast | Multi-cam, conversational, engagement cuts | $300 (20–30m) → $500 (50–60m) |
The starting sweet spot
For a solo agent's monthly hero video, most land at $150–250 per 8–12 minute video plus $15–20 per short. That's the rate that makes consistent monthly output affordable.
Common add-ons
Full burned-in captions +$25 · extra thumbnail concepts +$15 · a vertical shorts cutdown +$35 · advanced color +$40 · extra revision round +$20. Agree these up front to avoid scope creep.
How to vet: the paid test
Never hire off a demo reel alone — reels show their best work on someone else's footage. Test them on yours.
Shortlist three candidates
Pull three from the tiers above (or from a job post — template below). Look for talking-head/explainer experience, comfort with maps and data graphics, and fast turnaround.
Give all three the same paid test
Send identical raw footage + a one-page brief. Pay each $50–75 for the test. Ask for a 6–8 minute cut, 2 shorts, a thumbnail, and captions, with a 72-hour turnaround.
Score them on the same rubric
Compare on hook, pacing, audio, captions, graphics — plus communication and file hygiene. The rubric is below.
| Score 1–5 | What great looks like |
|---|---|
| Hook & pacing | First 3 seconds grab you; a cut or visual change every 6–10 seconds; no dead air |
| Audio | Clean, noise-reduced, music sits under the voice, levels consistent |
| Graphics & maps | Clear data cards, map pins, price bands — legible and on-brand |
| Mobile readability | Captions and text readable on a phone; shorts framed 9:16 |
| Turnaround | Hit the deadline; rough cut in 48–72 hours |
| Communication | Asked smart questions, took direction, easy to work with |
| File hygiene | Organized project file, sensible naming, clean exports |
How to structure the relationship
The scope (per month)
- 1 hero video — 8–12 min, talking head + b-roll + maps + lower thirds + chapters
- 4 vertical shorts — 9:16, 20–45 sec, captions burned in
- 1 thumbnail — layered file, optimized for click-through
The operating rhythm
- Weekly 15–20 min planning call — align on the next video before they start, so no one's guessing
- 2 revision rounds included, 24-hour turnaround each
- Clean handoffs — footage, script, and references in a shared Google Drive or Frame.io; quick questions over Slack or email
"YouTube editor for a real estate channel — long-form + shorts + thumbnail. Ongoing, ~1 hero video/month (8–12 min) plus 4 vertical shorts and 1 thumbnail. You handle story structure, pacing, lower-thirds, simple maps/data graphics, audio mix, and a standard color grade. Retention-first editing — pattern interrupts every 6–10 seconds. 48–72 hour rough-cut turnaround, 2 revision rounds. Budget: $200/hero + $15/short + $20/thumbnail. Please send 2–3 samples of talking-head or explainer work and your typical turnaround."
Set them up to win: give every new editor a brand kit (fonts, colors, lower-third templates), a small b-roll library, a music do/don't list, and a file-naming convention.
Grow with an editor who grows with you
The goal isn't the cheapest edit — it's a creative partner who learns your voice and gets faster and better over time. When you find that person, protect the relationship.
Signs to keep and invest in them
- Retention on their edits climbs over time
- They pitch ideas, not just execute cuts
- Turnaround is reliable, communication is easy
- They start "getting" your voice without notes
When to move on
- Misses deadlines or ghosts on revisions
- Quality is flat after clear feedback
- Every video needs the same corrections
- Sloppy files you have to reorganize yourself
Once the workflow is stable, shift from per-video pricing to a monthly retainer that covers a set output at a predictable rate, with approved overtime for legitimate extra scope (a new motion-graphics pack, multiple cutdowns, a major restructure). It protects you both from scope creep and rewards a great editor's efficiency — the natural path from contractor to a full-time role on your team.
Start for under $150. Upgrade only when it hurts.
The gear that stops most people is the gear they didn't need. You can start today with the phone in your pocket. Fix light and sound, publish, and let revenue — not GAS (gear acquisition syndrome) — fund the upgrades.
The starter kit
- Your smartphone (iPhone 12+ or recent Android)
- Lav mic, $30–80 — the DJI Mic 2 is excellent
- Small tripod / phone mount, $20–40
- A window or a ring light, $25–50
Upgrade when it earns it
- DJI Pocket 3 (~$500) — superb for b-roll
- A teleprompter app
- A small LED panel or two
Scale purchases, not starting purchases.
Skip these to start
- Drones
- Cinema cameras
- Studio lighting kits
- Expensive microphones
They won't fix a weak hook — and audio matters more than the camera.
The software stack (free or near-free)
| Job | Tool | Notes |
|---|---|---|
| Editing | CapCut or DaVinci Resolve | Both free; CapCut is easiest to start, Resolve is more powerful |
| Thumbnails | Canva | Free tier; bold text, your face, bright colors |
| Project management | Notion | A simple board: Ideas → Scripting → Filming → Editing → QA → Published |
| AI assist | ChatGPT or Claude | Research, outlines, blog drafts, titles, descriptions |
| MailerLite or Beehiiv | Free tiers; start collecting emails from day one | |
| Storage | Google Drive | ~$3/mo for 100GB; a folder per video (RAW / EDIT / ASSETS / EXPORTS) |
| Transcription | YouTube captions or Descript | Feeds your blog drafts |
| CRM | Your brokerage CRM | Tag every lead with its source |
Where AI helps — and where it will hurt you
Green light
- Topic research & the top questions people ask
- Script outlines and bullet organization
- Blog drafts from your transcript
- Title, description & thumbnail-text options
- Email nurture drafts and social captions
Red light
- Writing your full script word-for-word — you'll sound robotic
- Replacing local expertise — the rezoning, the flood-prone corner, the builder's reputation. That's your edge.
- Publishing anything you haven't fact-checked
- Being your voice on camera
- Replying to leads and DMs — humans convert, templates lose deals
Set up a weekly scan: city and county commission agendas, planning & zoning feeds, the local business journal, DOT project updates, school-board announcements, chamber of commerce news, and developer press releases. Add Google Alerts for "[Your City] + development" and "[Your City] + new construction." Ten minutes a week keeps your best content category permanently stocked.
The numbers that tell you it's working
In the early months, consistency is the metric — are you publishing? After that, watch retention, then list growth, then leads. Here's a realistic dashboard so you can tell healthy-but-slow from actually-broken.
| Metric | Months 1–3 | Months 4–6 | Months 7–12 |
|---|---|---|---|
| YouTube subscribers | 50–150 | 150–500 | 500–1,500 |
| Avg. view duration | Above 30% | Improving | Steady / rising |
| Monthly views | Getting reps in | Climbing | 5,000–15,000 |
| Blog traffic / mo | — | 500–2,000 | 2,000–5,000 |
| Email list | 50–200 | 200–500 | 500–1,500 |
| Leads from content / mo | 0–2 | 2–5 | 5–10 |
| Your focus question | Am I publishing consistently? | Is retention improving? | Are leads booking calls? |
Decision gates — check in, don't drift
Set three hard checkpoints. At each one, you either scale what's working or fix what isn't — but you don't quit.
Foundations
Retention above 30%? 200+ email subs? If not — pause new topics and fix your hook + thumbnail system.
Conversion
8+ consults a month from content? If not — rebuild the CTA funnel and re-record your offer blocks.
Scale or narrow
1,000+ subs, 5K monthly sessions, 12+ consults? If yes — scale cadence. If no — narrow to your winning series.
If by month 4 you've published 4 videos and average view duration is below 20% and you have zero email signups, something is fundamentally off — usually your hooks, your topic choice, or your CTA. Don't stop. Change the approach: new titles, tighter openings, a stronger lead magnet.
Stop reading. Start building.
Here is the whole thing as a month-one checklist. You don't need the perfect setup — you need video #1 published by day 30. Tick these off in order.
Week 1 · Decide & set up
Week 2 · Build the capture system
Week 3 · Make video #1
Week 4 · Publish & repurpose
Lock these seven decisions on one page
Fill these in and pin them where you'll see them. Clarity here prevents 90% of the wheel-spinning later.
| Decision | Your answer |
|---|---|
| Media brand name | ____________________ |
| Primary city / area | ____________________ |
| Primary audience | ____________________ |
| Cadence to start | 1 hero video / month + repurposing |
| First hire & trigger | Contract editor once you've published 3–4 videos yourself |
| Lead magnet | "Moving to [City] Starter Pack" |
| Standard CTA | Free Starter Pack → free 15-min planning call |
Become your area's go-to media channel, and you'll become its go-to brokerage.